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Segment Definitions

How Arketa defines each segment in the client list

Updated over a year ago

As an Arketa Inbox user, you will see a Segments list in your client list.

Open this by clicking the filter button to the right of the search bar.

The Segments drop down menu will allow you to select one of the following to filter your list, or send emails to. The definitions of these are listed below.

Leads

  • 0 purchases

  • 0 reservations

Intro offer

At least one purchase with the following conditions:

  • one time offer

  • is purchased

  • is not canceled

  • remaining units > 0 (this is for packages that are intro offers)

Bought Membership in the last 7 days:

At least one purchase with the following conditions:

  • Offering type is a subscription

  • it's purchased

  • has not been canceled

  • created between 7 days ago and present day

Active Member:
โ€‹At least one purchase with the following conditions:

  • Offering type is a subscription

  • status is not trial period

  • have paid for at least one billing cycle

  • not set to cancel

Member:โ€‹

At least one purchase with the following conditions:

  • Offering type is a subscription

  • purchased and not canceled

Retention:

At least one purchase with the following conditions:

  • Offering type is a subscription

  • Purchased and not canceled

  • expires between: now and in seven days (expires due to billing cycles set on subscription)


โ€‹

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