Understanding Pricing Options
A pricing option is a versatile tool within a fitness or wellness facility that allows you to structure and offer various payment choices to your clients. It empowers you to create a range of options tailored to different preferences and needs. These can be found in Setup --> Pricing.
Drop-In:
Definition: A drop-in is a single class pricing option that allows clients to attend a specific session without committing to a package or membership.
Best used for: It offers flexibility for occasional participation and drawing those to other pricing options.
Class Package:
Definition: A class package is a type of pricing option that grants clients a predefined number of classes. It provides flexibility, allowing clients to choose when to attend classes while ensuring they get value for their investment.
Best used for: A limited number of classes or appointments. 5 and 10 packages are the most popular!
Invoice:
Definition: An invoice is a financial document generated by your business outlining the details of a purchase or service, including cost, client details, and payment instructions.
Best Used for: Providing clear transaction records and payment details to clients. Great for corporate classes, private parties or large ticket items where a client may want a written record.
Subscription / Membership:
Definition: A subscription/membership grants clients ongoing access to services for a specified period, often billed at regular intervals.
Best Used for: Consistent, extended access to services, creating a reliable and convenient experience. Most businesses attempt to draw everyone to their membership. This is great for you as it's consistent revenue across the board.
Intro Offer:
Definition: An intro offer is a special pricing option designed to attract new clients. It allows them to experience your services at a reduced rate for a limited time,
Best Used For: New clients. It helps encourages them to explore your different offerings and the value before committing to another plan.
Payment Plan:
Definition: A payment plan is a flexible pricing option that enables clients to divide the total cost of a package or subscription into manageable installments.
Best Used For: Make your offerings or high ticket items more accessible to a wider audience. These are great for teacher trainings, retreats and high ticket coaching clients.
Bundle:
Definition: A bundle pricing option provides a unique and customizable approach, allowing clients to mix and match various pricing components to tailor their experience. For instance, a bundle might combine a 10-class package with unlimited livestream classes and additional amenities like a water bottle or access to exclusive workshops. This versatile option grants clients the freedom to create a package that aligns precisely with their fitness or wellness preferences, enhancing their value and satisfaction.
Best Used For: Mixing and matching different quantities of differing services.
Examples:
Unlimited mat pilates classes with 2x reformer classes per month
Intro offer where the first month of membership comes with 1 nutrition coaching session and a swag back
Pre-Sale:
Definition: A pre-sale pricing option provides early access and discounted rates for upcoming services or packages before they are officially launched.
Best Used for: Generating excitement and securing commitments from clients before either a studio open or a new service that is dropping.
By integrating these versatile pricing options, your fitness or wellness facility can enhance client engagement, satisfaction, and flexibility, meeting diverse preferences and needs.
Building a pricing option
Go to Set up > Pricing Options
Click on "add new"
Class pack: set number of credits as a one-time payment
Membership: set number of credits and it is renewed within a given timeframe (monthly, quarterly, yearly, etc) and the client is billed each billing cycle
Bundle: combination of multiple items (example: a class pack and a retail item)
Class pack:
You can start by marking a pricing option as an Intro Offer and allow new clients OR new + existing clients to purchase this pricing option. Intro offers helps encourages clients to explore your different offerings and the value before committing to another plan! 😊
Note: Making a pricing option an intro offer will prevent clients from purchasing this offering more than one time.
After that step, you can complete the rest of the details of the pricing option:
Enter name: this will be public-facing name of the pricing option that clients will see
Description: Details about the class pack - clients will see this, so have some fun with it! 😊
Preview image: Image attached to the subscription/membership
Number of classes: This is the amount of "credits" that the client will receive when they purchase this pricing option
Expiration: if you would like clients to use the credits within a certain amount of days, you can select this option
Price: how much is this client pay for this class pack
Redeemable: how can this pricing option be used. You can make this pricing option even more specific under the section "Advanced Access Settings" in the next step as well. You can select more than one:
Live stream classes
In-person classes
On-demand videos
Private sessions
Only available at specific locations: the locations that this pricing option can be used
Advanced Access Settings:
Activate this package
On sale date
On first usage
Specific date: enter a custom date
Applies to specific class templates
Applies to specific on-demand categories
Maximum number of purchases: Maximum number of purchases
Booking Restrictions: how many times can a client book with this pricing option
Allow guest usage: allowing clients to use this pricing option for a friend. See more details here! To strategically manage credit usage, you can use the "Applies to specific class templates" setting to restrict redemption to intended classes or services. For example, if you offer both Dance and Pilates classes, you can ensure that credits from a Dance class pack cannot be used for Pilates classes by selecting only Dance class templates.
Agreement terms & confirmation:
Agreement terms
Confirmation email
Confirmation Flow
Confirmation page message
Access to pricing option:
Hidden: Hid the subscription so it is not listed on your pricing page. Only students with a direct link to purchase this offering will be able to access it
Show on Dashboard Point of Sale: Subscription/membership is visible in POS
Membership:
You can start by marking a pricing option as an Intro Offer and allow new clients OR new + existing clients to purchase this pricing option. Intro offers helps encourages clients to explore your different offerings and the value before committing to another plan! 😊
Note: Making a pricing option an intro offer will prevent clients from purchasing this offering more than one time.
Name: Title of the subscription/membership
Description: Details about the subscription/membership - clients will see this, so have some fun with it! 😊
Preview Image: Image attached to the subscription/membership
Type of Subscription: Unlimited or Recurring package
Billing: Set up how the client should be billed and you can enter different intervals (week, month, quarter, half year, year)
Price: The cost of the subscription/membership
Redeemable for: What the client can use this subscription/membership to redeem - All Livestream Classes, All In-Person Classes, all On Demand Videos, All Private Sessions - you can select more than one and you can make this pricing option even more specific under the section "Advanced Access Settings" in the next step
Only available at specific locations: the locations that this pricing option can be used
Advanced Access Settings:
Additional fields about the subscription's access and visibility: Apply to specific class templates, apply to specific on-demand categories, apply to specific locations, includes communities, maximum number of purchases, any booking restrictions To prevent overlap between service types, use the "Apply to specific class templates" setting to ensure that memberships are redeemable only for the intended classes. For instance, a Pilates membership can be restricted to Pilates class templates, avoiding cross-usage with other services like Dance.
Video Library Bonus Add-on:
Additional on-demand categories included: any additional video categories that you would like clients to have access to with this pricing option
Billing Options:
Initial setup fee: an additional fee for initial set up - this is a one-time fee
Run auto pay:
On a set schedule (recommended): clients are billed on a set date
When the items remaining run out: only renewed when there are no more credits in the membership
When will clients first be billed?
On sale date:
1st of the month:
Specific date: enter a custom date
When will the membership activate
On sale date: the client will be billed a second time one billing cycle after the first charge
On first usage: the client will be billed a second time one billing cycle after they are checked in to their first class.
Number of billing cycles: how many time should this client be billed. If the field is left blank, then the billing will continue indefinitely.
Minimum billing cycles: Number of billing cycles before a member can cancel
Every billing cycle:
Reset the number of credits that can be redeemed: credits are reset on each billing date
Rollover the number of credits to the following billing cycle: credits rollover each time the billing date hits
Allows cancellation online: allowing the client to cancel online without reaching out to the business owner
Can this plan be paused in the dashboard? allow the client to pause this membership without reaching out to the business owner
Price of plan during pause: the price that the client will be charged during the time the plan is paused
Can client still receive credits while plan is paused? allow clients to still receive credits, even if the membership is paused
Allow client to book as unpaid if they have no credits: allow clients to book classes as "unpaid", even if they do not have credits available yet. Use Arketa's unpaid reservation resolver to put your unpaids on auto-pilot - turn it on here under "Enable Unpaid Reservation Resolver" 😊
Agreement Terms & Client Communications:
Confirmation email
Confirmation page message
Agreement terms
Access to pricing option:
Hidden: Hid the subscription so it is not listed on your pricing page. Only students with a direct link to purchase this offering will be able to access it
Show in dashboard point of sale: Subscription/membership is visible in POS
Bundle:
Type of bundle:
one-time bundle: client purchases one-time
recurring bundle: clients are billed on a set schedule for this bundle
Intro Offer: allow new clients OR new + existing clients to purchase this pricing option. Intro offers helps encourages clients to explore your different offerings and the value before committing to another plan! 😊
Name: Title of the bundle
Description: Details about the bundle - clients will see this, so have some fun with it! 😊
Preview Image: Image attached to the bundle
Products: what products are included in this bundle
If you set the bundle to be a recurring bundle, then you can select the frequency of the individuals items
Bill the client every: Set up how the client should be billed and you can enter different intervals (week, month, quarter, half year, year)
Price: The cost of the bundle
Advanced Access Settings
Maximum number of purchases: Only this many people may purchase this offering
Booking Restrictions: how many times can a client book with this pricing option
Billing Options
Note: this section will only appear if you selected to have a recurring bundle.
Initial setup fee: an additional fee for initial set up - this is a one-time fee
Run auto pay:
On a set schedule (recommended): clients are billed on a set date
When the items remaining run out: only renewed when there are no more items left in the bundle
When will clients first be billed?
On sale date:
1st of the month:
Specific date: enter a custom date
When will the membership activate
On sale date: the client will be billed a second time one billing cycle after the first charge
On first usage: the client will be billed a second time one billing cycle after they are checked in to their first class.
Number of billing cycles: how many time should this client be billed. If the field is left blank, then the billing will continue indefinitely.
Minimum billing cycles: Number of billing cycles before a member can cancel
Allows cancellation online: allowing the client to cancel online without reaching out to the business owner
Can this plan be paused in the dashboard? allow the client to pause this bundle without reaching out to the business owner
Price of plan during pause: the price that the client will be charged during the time the plan is paused
Can client still receive credits while plan is paused? allow clients to still receive the bundle, even if the membership is paused
Allow client to book as unpaid if they have no credits: allow clients to book classes as "unpaid", even if they do not have credits available yet. Use Arketa's unpaid reservation resolver to put your unpaids on auto-pilot - turn it on here under "Enable Unpaid Reservation Resolver" 😊
Agreement Terms & Client Communications:
Confirmation email
Confirmation page message
Agreement terms
Access to pricing option:
Hidden: Hide the bundle so it is not listed on your pricing page. Only students with a direct link to purchase this offering will be able to access it
Show in dashboard point of sale: Bundle is visible in POS
Managing Class Access and Credit Restrictions
Managing class access and credit restrictions in Arketa involves configuring pricing options and service categories to ensure that memberships, class packs, or bundles are redeemable only for the intended classes or services. Below is a step-by-step guide to help you set up and manage these restrictions effectively.
Overview of Service Types and Categories
Arketa allows you to create distinct service types (e.g., Dance, Pilates, Compression Therapy) and associate them with specific pricing options. This ensures that credits or memberships are used only for the appropriate classes or services.
Using Advanced Access Settings
To restrict which classes a pricing option can be used for, follow these steps:
Open the Pricing Option Settings:
Navigate to the pricing option you want to configure.
Access Advanced Access Settings:
Locate the "Advanced Access" or equivalent access controls within the pricing option settings.
Select Specific Class Templates:
Under "Specific class templates," choose the classes or templates that the pricing option should apply to. Only the selected templates will be eligible for redemption. This method ensures that the pricing option is limited to the intended classes or services.
Managing Class and Membership Access
To prevent overlap between different service types (e.g., Dance and Pilates), you can create separate pricing options and service categories:
Create a New Service Type:
For example, create a "Dance" service type under Service Types.
Set Up a New Pricing Option:
Create a pricing option specifically for the new service type (e.g., Dance) and configure it to be redeemable only for that service.
Edit Existing Pricing Options:
For existing pricing options (e.g., Pilates), restrict their applicability to the relevant service type by using Advanced Access Settings to select only the appropriate class templates. This separation ensures that credits or memberships for one service type cannot be used for another.
Troubleshooting Credit Usage Issues
If clients are unable to use their credits for a specific service, it may be due to the service not being included in the pricing option’s redeemable categories. To resolve this:
Verify Service Categories:
Check if the service (e.g., Compression Therapy) is set up as a separate category.
Update Redeemable Services:
Include the service in the pricing option’s redeemable categories by adjusting the settings where the bundle or membership is configured. By following these steps, you can effectively manage class access and credit restrictions in Arketa, ensuring a seamless experience for both your studio and clients.