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What is the difference between workflows and mass campaigns?
What is the difference between workflows and mass campaigns?
Updated over a year ago

Mass Email Campaigns: Mass email campaigns operate on a broader scale, delivering generalized content to a large audience at scheduled intervals, primarily focusing on brand awareness, general updates and flash sales.

  • Weekly newsletter

  • Studio and brand updates

  • Flash sales and special events

Workflows: Targeted email campaigns within workflows are meticulously designed to engage specific audiences based on their behaviors or characteristics, fostering real-time interactions and personalized content.

  • Drip offer for introductory members

  • Retention flow when a client cancels their membership

  • Flow of communications for new members

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