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What is Lead Management?
Updated over a week ago

Lead management is the process of capturing, tracking, nurturing, and converting potential customers into actual clients through Arketa!

Our software takes the guesswork out of lead management by automating transitions between lead stages. As soon as a lead takes an action—whether it's interacting with your marketing content, engaging with your team, or completing a purchase—our system automatically moves them to the next stage in real-time. This means no more manual tracking, and your team can focus on what matters most: building relationships and closing deals.

Why Our Built-In Lead Forms Give You an Edge

Our software comes with built-in lead forms, so you don’t need to hassle with integrating additional tools. We collect your lead submissions directly within the platform, making it easier to capture and manage important customer data.

Plus, with all the information in one place, you can immediately trigger automated workflows based on that data—whether it’s qualifying a lead, sending a follow-up email, or moving them to the next stage of your sales funnel. It's seamless, efficient, and keeps everything running smoothly without extra steps or software integrations.

How lead forms can help your business segment customers

Our lead forms are designed to do more than just capture information—they’re a powerful tool to grow your fitness studio in multiple ways:

  1. Connect with Google Ads: Use our lead forms alongside Google Ads to seamlessly capture potential members' information. Whenever someone clicks on your ad, their details flow directly into your system, allowing you to instantly follow up and maximize ad ROI.

  2. Track Partnerships with Attribution: If you’re collaborating with local businesses or influencers, our lead forms make partnership attribution a breeze. You can see exactly where your leads are coming from, allowing you to nurture those partnerships more effectively.

  3. Perfect for Presales and Upselling: Whether you’re launching a new studio or promoting additional services like nutrition coaching, teacher training, or personal training, our lead forms help you get started even before you make your first sale. They provide a smooth way to initiate conversations and build interest in upsell products, setting the stage for future growth.

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