Automated promo codes are automatically applied during the checkout process, triggering the discount without requiring any manual input from the customer. Manual promo codes, on the other hand, require customers to enter a specific code at checkout.
How do I know which one to use?
Both are a great choice - it really just depends on your preference.
Automated promo codes enhance the customer experience by eliminating the need for manual code entry. They also reduce the likelihood of errors, ensuring that only eligible customers receive discounts without any friction during the checkout process.
Manual promo codes are great if you're hoping that the code is shared with others and can build a sense of virility or feeling special!
When should I use a manual promo code?
Manual promo codes are often preferred when you want want to run targeted or exclusive promotions, providing customers with a sense of exclusivity by requiring them to enter a unique code. Something just feels good about entering in that code for a special promotion!
When should I use automated promo code?
Automated promo codes are great if you are offering special benefits to members or friends and you don't want them to forget their special discount!