To view your website analytics, head to Website Builder and then click on Home → Stats. Here, you can see the following:
Website Traffic: Tracks the number of visitors to the website, allowing businesses to monitor overall traffic trends and patterns
Page Views: You can see how many times each page on your website has been viewed, helping you identify the most popular and engaging content
User Behaviour: Provides insights into user behaviour, such as how users navigate through the website, which pages they spend the most time on, and the actions they take (for example: clicks, form submissions, etc.)
Referral Sources: Shows where website traffic is coming from, including search engines, social media platforms, referral websites, or direct visits. This information helps identify effective marketing channels and optimize promotional efforts
Device and Browser Data: Provides information about the devices (for example: desktop, mobile, etc.) and browsers used by visitors to access the website. This data can help optimise the website's responsiveness and user experience across different devices and platforms
Conversion Tracking: Helps you set up conversion tracking, such as tracking form submissions, clicks on call-to-action buttons, or completed transactions. This feature helps measure the effectiveness of marketing campaigns and identify areas for improvement
SEO Performance: Provides basic SEO analytics such as keyword rankings, organic search traffic, and suggestions for optimising website content to improve search engine visibility