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How to improve email deliverability in Marketing Suite

Updated over a week ago

Increasing sender reputation is crucial for ensuring that your emails land in inboxes rather than spam folders.

Here are some key strategies:
​1. Improve Email Engagement

  • Send Relevant Content: Ensure your emails are valuable and engaging to your audience.

  • Encourage Opens & Clicks: Use compelling subject lines and personalization.

  • Monitor Engagement Metrics: Remove inactive subscribers or run re-engagement campaigns.

2. Maintain a Clean Email List

  • Use Double Opt-In: Confirm subscriptions to prevent fake or mistyped addresses.

  • Avoid Purchased Lists: They often contain spam traps and unengaged users.

3. Authenticate Your Emails

  • Set Up TXT and DMARC: These authentication protocols verify your identity and prevent spoofing.

  • Monitor Authentication Reports: Use DMARC reports to track issues with email deliverability.

4. Manage Sending Behavior

  • Warm Up Your IP & Domain: Gradually increase email volume for new domains or IPs.

  • Throttle Sending Rates: Avoid sudden spikes in email volume.

5. Avoid Spam Triggers

  • Limit Spammy Words: Avoid excessive use of words like "free," "discount," or "urgent."

  • Balance Text & Images: Emails with too many images and little text can be flagged as spam. This includes emails that are

  • Minimize Attachments & Links: Too many links or large attachments can trigger spam filters.

6. Provide Easy Unsubscribe Options

  • Make It Simple to Opt-Out: A clear unsubscribe link reduces spam complaints.

  • Honor Unsubscribe Requests Promptly: Delays can lead to users marking your emails as spam.

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